Train so your body keeps up with how you want to live.
Personal training for those who expect more from their investment in health.
At Ethos Performance, training is guided by a deeper understanding of the individual. We combine advanced education, practical experience and attentive coaching to develop an approach around your busy lifestyle that creates real and lasting results.
More than a workout.
A considered approach to your health and performance.
Effective training begins with understanding the person, not simply prescribing exercises.
Through detailed consultation, assessment and expert coaching, we build individualized programs around your goals, capabilities and the demands of your everyday life. No trend-driven workouts or quick fixes—just purposeful training designed to deliver lasting progress.
Strength & Fitness
Build strength, improve fitness and develop physical capabilities that support your goals and everyday life.
Body Composition
Work toward meaningful changes in body composition through structured training and individualized guidance, with nutritional support where desired.
Injury-Related Training
Address physical limitations, rebuild strength following injury and work toward returning to the activities that matter to you.
Long-Term Health
Invest in your future health with training designed around your needs, physical capabilities and stage of life.
Expert coaching. Individualized to you.
1-on-1 Personal Training
Dedicated coaching with your goals at the centre of every session. Receive individualized programming, attentive instruction and ongoing adjustments informed by your progress.
Semi-Private Training
Individualized programming and focused coaching in a shared training environment, combining personalized attention with the benefits of training alongside others.
Choose the environment that suits you:
Closed Groups: Train with your chosen group of friends, family, or training partners in a dedicated group.
Open Groups: Train in a shared small-group setting, with groups organized by Ethos to accommodate other clients.
Virtual & Online Coaching
Access individualized programming and ongoing coaching support, wherever you’re based. Ideal for those who prefer to train independently while benefiting from expert direction and a structured plan.
Complimentary recovery methods, nutritional advice and video analysis when desired
Expertise that extends beyond the session.
The quality of personal training lies not only in the time spent together, but in the knowledge, planning and attention behind it.
At Ethos, your training is supported by a coaching team with advanced academic backgrounds and experience spanning strength and conditioning, sports performance and rehabilitation. Our work is informed by practical experience and original research, with a continued focus on understanding why training approaches work and how they can be applied more effectively no matter the level.
Your membership also includes gym access to Evolve locations Canada wide, with support beyond scheduled sessions to help keep your training aligned with your goals.
Your health is worth investing in.
If you’re looking for a more considered approach to training, we invite you to start a conversation.
Tell us about your goals, what you’re looking to achieve, and what matters most to you.
We’ll discuss your needs, explain our approach, and determine whether Ethos is the right fit.
Frequently asked questions
Ethos Performance is an elite athlete development and personal training company specializing in speed, agility, and injury rehabilitation. We combine evidence-based practice with cutting-edge research to help athletes perform at their highest level. At the forefront of performance science, Ethos Performance actively contributes to the field through research and the development of innovative approaches to acceleration, change of direction speed, and rehabilitation.
We offer athlete development, personal training, and rehabilitation services, with each program tailored to the individual's goals, needs, and starting point.
If you're looking for a science-driven, individualized approach to improving speed, agility, power, endurance, and injury resilience, Ethos Performance is built for you.
We've worked with athletes ranging from youth athletes to Olympic medalists, applying a proven coaching system and methodology across every level. Our approach is continually informed by the latest research. and we actively contribute to the field through our own scientific research and publications.
Most importantly, we don't believe in a one-size-fits-all-approach. Your training is built around your goals, your needs, your starting point, and where you want to go.We are based out of Evolve Strength in Royal Oak, Calgary, a 36,000-square-foot, state-of-the-art training facility. The facility features 35 yards of turf space, a comprehensive selection of training equipment, and steam rooms and infrared saunas in the changing rooms, giving our athletes access to everything they need to train and recover under one roof.
Absolutely! Ethos Performance works with individuals of all backgrounds and ability levels - not just competitive athletes. Every program is completely individualized around your goals, needs, injury history, and, most importantly, your starting point.
We meet you where you are and build from there, never progressing beyond what you are ready and capable of doing. We take pride in creating training that is both challenging and enjoyable, while helping every client build confidence, develop their abilities, and achieve their goals.Our services includes:
- Individualized training programs tailored to your goals, needs, and starting point
- Membership access to all Evolve Strength locations across Canada
- Online and virtual coaching options for athletes who are travelling or training out of town
- Comprehensive performance testing using state-of-the-art technology
- Injury and rehabilitation assessments when necessary
- Nutritional support and guidance to help support performance and recoveryOur testing is powered by industry-leading technology, including Photon Sports for speed and agility assessment and VALD ForceDecks for strength, force production, and dynamic movement testing. This allows us to quantify performance, identify areas for development, and track progress with objective data.
Getting started is easy! Simply click the Apply Now button on our website and complete the application with the relevant information about your goals, needs, and training history. A member of our team will be in touch within 24 hours to discuss your goals and the next steps.
Have a question before you apply? Email us at info@ethosperformance.com and our team will be happy to help.The first step is a free consultation where we take the time to learn more about you, your goals, training history, injury history, and any other factors that may be relevant to your development.

From there, we'll determine whether a performance assessment or injury assessment is the appropriate next step based on your individual needs. Once your assessment is complete, we'll get you set up with the appropriate training sessions and our programming app, where we'll develop and manage your individualized training program.
Our goal is to make sure you have the right plan from day one - and that your program continues to evolve as you do.Our facility is open 7:00 a.m. to 10:00 p.m., with sessions currently running Sunday through Friday, with the possibility of Saturday sessions coming soon!
Our athlete development and rehabilitation programs range from $300-$600 per month, depending on the program level and individual needs. Personal training sessions range from $75-$110 per session.
Our athlete development programs are structured much like a team sport, so we don't have traditional "make-up sessions." Instead, we encourage athletes to communicate with us as early as possible when they know they'll need to miss a session.
We look ahead at each athlete's sport and competition schedule and adjust their training plan as needed. When we have advance notice, we'll always do our best to find another appropriate time for you to complete your session.
Looking ahead also allows us to make precise programming adjustments based on what's coming up - for example, building training load when an athlete has more capacity to train, or tapering appropriately ahead of a heavy competition weekend or tournament.
Consistency is a key part of long-term development, and our goal is to make sure every session contributes to the bigger picture of your performance.